Letting Go.
Every business and brand starts somewhere for some reason. Ours has its origins in Love. Before you roll your eyes and click off the page, listen to what we have to say.
We all come from different backgrounds, have different lived experiences, and carry a lot with us as we navigate through life. Some of it is really tough stuff to carry. We all can think right now of that thing or things we carry around with us like a heavy stone. We have masks we wear to hide the pain, the loss, the hurt.
Most of us just learn to carry the weight. We learn to hold it. We learn to live with it. We don't know how to let it go.
What if we could set it down?
That's what this brand is about. Helping you set that burden down. When you find a person or group of people that accept you for who you are and how you are it becomes easier to take the masks off and drop the rock.
You can walk and talk freely. You can laugh and love freely. You can just be you. Freely.
Doesn't that sound nice? That's why we're here.
We see you. We accept you. We LOVE you. We Love Your Butt.
When you wear our clothes you're sending a message to yourself and others that you're wanted, needed, and loved. You're putting on a big hug from each of us here at LYB.
We believe that love can heal the world. We know that there is work to do and individually we are responsible for that work. We aren't so naive to think just some love changes it all. We do know how much easier it is to create change when someone feels supported, seen, and heard.
That's why we're here. To see you. Support you. Hear you. Love you.
We hope you lean into that big hurt. That overwhelming fear. That big stone you've been carrying. We hope you know that it's worth every second of the hard that comes with change. On the other side of all that hard is a whole bunch of growth, understanding, and affirmation.
We're here for it all. We love you. At all costs. Let's lean into each other and bring people together one piece of clothing at a time.